Swire Hotels, which shelters luxury and lifestyle brands The House Collective and EAST, has recently announced a new Managing Director.
Dean Winter, who first started working with the hotel group in 2006, has more than 25 years’ experience as a hotelier and restaurateur in destinations such as London, Hong Kong and Singapore. Taking over from Toby Smith, who will now sit as Deputy Chairman for the group, Winter’s new role is part of a wider internal restructuring of management for the group with the aim to continue to inspire teams across the brands.
Following his appointment, I caught up with winter.
Hamish Kilburn: Dean, congratulations on your new role! What are you most looking forward to as Managing Director at Swire Hotels?
Dean Winter: People are central to what we do at Swire Hotels – both our guests and our dedicated team members – and their personal satisfaction is a main priority for me. By training our team and then empowering them to make decisions, we enable them to exceed expectations and build personal relationships with guests and other team members.
This dedication to service is core to our ethos at The House Collective and EAST, Hotels and I couldn’t be more excited to continue to support the people and guide the beliefs of a company that I’ve been part of for over a decade.
Image credit: The House Collective
HK: How much does the design of the hotel affect the guest experience of Swire Hotels?
DW: Design lies at the heart of Swire Hotels and its brands. First impressions matter to our guests. When you walk into a hotel, its interior design can affect the way you feel and can influence your mood.
Each hotel within The House Collective all have their own identity, which boast some of the best design signatures in the industry. For example, behind The Opposite House’s unique design as an art gallery-inspired hotel there is visionary architect Kengo Kuma, who made our hotel one of Beijing’s hottest spots to visit.
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- Image credit: The House Collective
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- Image credit: The House Collective
HK: What are the key characteristic differences between Swire Hotels’ brands, The House Collective and EAST?
DW: All our hotels provide an extremely personalised service with each guest treated as a valued individual. The House Collective is all about design-led homes away from home, each with its own identity rooted in the destination, and a spirited, cultural soul. EAST is adapted to the new business traveller experience in destinations like Hong Kong, Beijing and Miami, blurring the line between business and leisure and enabling authentic experiences through art and design. At EAST, creating spaces that effectively accommodate guests at various points of life or of their day is also and important element. Examples of this would be the Domain spaces at our EAST hotels which function as cafés, meeting spaces, co-working zones and early evening bars; Sugar the rooftop bar is a popular nightspot for guests as well as locals and BEAST with well equipped gym, pool and wellness programmes helps keep our guest fit.
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- Image credit: East Miami
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- Image credit: The House Collective
HK: Can you give us an overview of Swire Hotels’ commitment to sustainability?
DW: Swire Hotels is committed to making a positive impact on the environment and in order to manifest this change, we start from our people. What we envision is creating a healthy ecosystem of people who embody our values and care about our impact on the environment. We’re always looking to create meaningful initiative across our properties focusing on reducing water wastage, energy savings and better waste management. Some of these initiatives include removal of single-use packaging, amenities made of recyclable or biodegradable materials, paperless check-in and at EAST Miami, we have a smart pump that regulates water pressure throughout the hotel in order to reduce water usage. We are determined to find new ways to improve the sustainability of our properties, for our guests and the community around us. This way, we can continue delivering wonderful experiences not just for right now, but for many years to come.
“We have been taking advantage to accelerate some planned projects for both in terms of rooms and restaurants enhancements or systems development.” – Dean Winter, Managing Director, Swire Hotels
HK: What does 2021 look like for Swire Hotels?
DW: Overall I think everyone will have a more positive attitude towards travelling given how 2020 has unfolded. This year we’re celebrating the 10th Anniversary of EAST Hong Kong with new packages available to book directly from the hotel’s website and The Opposite House exciting new relaunch with the completion of an extensive renovation of the restaurant and bar spaces will have the celebration continue into the new year.
During the recent downtime, we have been taking advantage to accelerate some planned projects for both in terms of rooms and restaurants enhancements or systems development. So there will be more new spaces to reveal in 2021. We have also embarked on an expansion plan to grow both our brands, The House Collective and EAST, through management contracts throughout Asia Pacific and hope to have some announcement in 2021.
HK: Are you able to give us an insight into any new openings?
DW: We do have some evolving plans for new restaurant spaces next year. I’m excited by these opportunities and how we can continue to demonstrate our creativity on what is a core competency for the group.
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- Image credit: The House Collective
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- Image credit: The House Collective
QUICK-FIRE ROUND
HK: Where’s next on your travel bucket list?
DW: Montenegro; I’m facinated by the history and the architecture. Followed by a drive along The Adriatic; ideally in a classic sports car!
HK: What’s one item you cannot travel without?
DW: A great novel!
HK: Can you describe the Swire Hotels ethos in three words?
DW: Innovation, design, people.
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- Image credit: East Miami
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- Image credit: East Miami
HK: How have Swire Hotels and its two brands been preparing to welcome guests back following the health crisis?
DW: The relationship between The House Collective and EAST, Hotels and our guests have always been centred around trust – we are dedicated to providing the best for our guests, and will continue to uphold our standard of service moving forward from this pandemic. We have already been hosting guests from neighbouring cities to our destinations and are looking forward to welcoming guests from all over the world again. We have introduced various prevention and control measures since the very beginning of the health crisis, such as temperature and travel history checks for all guests upon arrival including our staff members, increased frequency of deep cleaning as well as preparing care kits for our guests with hygiene wet wipes, hand sanitiser and face masks.
Main image credit: Swire Hotels
