“That is the right second to do that. That is an age of conspiracies for boomers… Let’s kindle their distrust in Snopes and different reality checkers,” wrote one 4chan poster.
Snopes.com later reported:
In October 2020, a collection of threads was posted to the nameless web discussion board 4Chan as a part of operation “Snopes-Piercer,” a smear marketing campaign with the acknowledged purpose of “red-pilling some normies” — web slang for a propaganda method wherein distorted, fabricated, or skewed info is used to additional a self-determined “reality.” In an effort to “red-pill” these folks (one thread famous that “boomers” had been the first goal), the plan was to create and flow into doctored screenshots of Snopes reality checks to make it seem as if Snopes fact-checkers addressed claims that we had not.
Over the following few days, customers created and shared these pretend Snopes screenshots in quite a few extra 4chan threads. These pictures had been additionally posted on social media websites, like Twitter…. Some had been humorous (we didn’t truly deal with the declare that CNN reporter Chris Cuomo was truly Fredo from “The Godfather”), some had been insidious (we didn’t actually publish a reality test questioning the Holocaust), and a few had been political (we didn’t publish a reality test questioning the outcomes of the 2020 election earlier than the election occurred)…
These purple tablet campaigns all observe a primary components. The consumer decides what they need to be true after which they got down to discover, or manufacture, the proof to help that reality. A concerted effort is then made to unfold these false narratives to as huge an viewers as doable with a view to “red-pill” the final inhabitants. On this components, the specified “reality” comes first. The “proof” comes second.
It goes with out saying that this technique is antithetical to the mission of Snopes, fact-checkers normally, journalists, and anybody searching for an goal view of actuality.
Learn extra of this story at Slashdot.