The event is being sponsored by the MP Tourism Development Corporation, State Directorate of Culture, MP Trade and Investment Facilitation Corporation, Dilip Buildcon Ltd. and Mansarovar Global University.
The organisers would start revealing details about the event from February 1 on the Instagram and Facebook pages of GIFLIF. “On February 1, we would reveal the logo and concept of the event. The next day we would give details of the bands and the singers,” he said.
GIFLIF has been organised in the city every year in the month of December since 2016. “Last year, it could not be held due to the pandemic and we have decided to offer the concert as a replacement,” Kukreja said. He said that they had started planning for the event from November last year.
Kukreja said that the event would be ticketed. “I feel that it is time to end the general perception that entry to cultural events should be free. Even if we get a relatively smaller crowd, we don’t mind,” he said. He said that the concept of Drive-in music concerts became popular in nations like the UK, the US, Australia, Sri Lanka and many others during the Covid pandemic as it allowed the audience to enjoy music while maintaining social distancing.